Due to overwhelming demand for tickets we're now hosting this event at the Oxford Art Factory, rather than the Supper Club where we can enjoy more space.

More than networking – Using LinkedIn to build your business and your professional brand

LinkedIn just celebrated its 7th anniversary and with over 65 million professionals globally has become a formidable social platform for professionals and businesses to connect and power conversations. With new features such as the ability to follow companies, combined with targeted advertising, the business opportunities of using LinkedIn are increasing. Late 2009, Clifford Rosenberg was appointed the Managing Director for LinkedIn in Australia and New Zealand.  

Join us this May 24th, for Social Media Club Sydney event, More than networking – Using LinkedIn to build your business and your professional brand. Cliff will talk about growing LinkedIn’s diverse business model, user engagement, recruitment capabilities and opportunities to promote your professional brand. .  Strategic marketing consultant, Michael Field, will offer case studies and insights into how to use LinkedIn as a business marketing tool.

The speakers for the event are:

Cliff Rosenberg, Managing Director LinkedIn Australia & New Zealand Rosenberg has a distinguished 20-year career in the digital space, both as an entrepreneur and executive.  He was formerly the managing director of Yahoo! Australia and New Zealand. Most recently, he has taken on a number of directorships including chairman of Sound Alliance, one of Australia’s largest independent online publishers. He earned a master of science degree in management as well as bachelor’s degree of business science in economics and marketing.  

LinkedIn http://au.linkedin.com/in/cliffrosenberg

Michael Field strategic marketing consultant. Based in Sydney, Michael provides consulting services across a range of industry categories, focusing on B2B, NFP and member services organisations. Clients include Landmark (part of AWB), wagamama and the Guide Dogs NSW/ACT. Michael is the founder of Next Director group on LinkedIn, a global community of more than 1700 emerging, aspiring, practising and leading Company Directors.

LinkedIn: http://au.linkedin.com/in/michaelhfield

Next Director: http://www.linkedin.com/e/gis/1331907

Who should attend?

• Professionals
• Businesses
• Agencies 
• Clients – marketing managers, product managers

There will be short presentations, a question and answer forum from the live audience and the Twitter stream. 

We are expecting healthy debate around these core issues:

• Where does LinkedIn fit into the social media toolkit for marketers?
• Is LinkedIn paid advertising media effective? How does targeting work?
• What revenue model/s does LinkedIn use?
• Can LinkedIn offer relevance beyond professional networking?
• How can companies build communities within LinkedIn? Can these be targeted as global as well as local?
• What are the coming innovations in the LinkedIn platform?
• Is LinkedIn more than a professional recruitment tool?
• How can individuals make the most of LinkedIn? 
• How can users/businesses gain statistical insights into how their LinkedIn activity is working?
• Is there interaction beyond LinkedIn Groups and LinkedIn Answers?

We have set up a Social Media Club Sydney LinkedIn group, so you can post questions for the event, plus engage in ongoing LinkedIn activities.

Join the Social Media Club Sydney LinkedIn Group to participate in discussions and share your views

Look forward to seeing you at our event!